Times Modern and the modern Times
Tipografia
Design de marca
When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.
There’s a tendency when talking about typefaces to focus on the little details. However, this is a story about the life cycle of typefaces, specifically the way typefaces have been a crucial part of the life cycle of The Times of London, a trusted brand that has carefully cultivated its use of typography for decades.
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The Times has evolved over time and has periodically felt the need to update its type to address the changing production methods and context.
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