Times Modern and the modern Times
![Times Modern and the modern Times Times Modern and the modern Times](/sites/default/files/styles/width_810/public/2024-05/times-header_199.png?itok=uWKmVR1v)
Typography
Brand Design
When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.
There’s a tendency when talking about typefaces to focus on the little details. However, this is a story about the life cycle of typefaces, specifically the way typefaces have been a crucial part of the life cycle of The Times of London, a trusted brand that has carefully cultivated its use of typography for decades.
“
The Times has evolved over time and has periodically felt the need to update its type to address the changing production methods and context.
”
Background
Background
The challenge
The challenge
The solution
The solution