Introducing Johnston100.
Introducing Johnston100, the language of London.
Branding
Web
Typographie
Studio
Transport for London commissioned Monotype to remaster the 100-year-old Johnston typeface.
For a century the Johnston typeface has been the typographic voice of London, helping to define the visual character of the city's transport system.
First commissioned in 1913, British artist and calligrapher Edward Johnston was tasked with creating lettering with “bold simplicity” that would have clear roots in tradition, but wholeheartedly belong to the 20th century. The designer drew just one weight of the typeface, basing its proportions on the seven diamond-shaped strokes of a pen – which re-appears in the tittle of the ‘i’ and ‘j’.
New demands
Introducing idiosyncrasy
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We like to see our branding and our signage as an invisible member of staff
”