What is optical sizing and how can it help your brand?
ブランドデザイン
Typography
Font Legibility
Studio
Helvetica® Now, the newest release from the Monotype Studio, features three optical sizes—Micro, Text, and Display—aimed at optimizing legibility across a range of applications. Optical sizing has long been part of the type designer’s toolbox but for brand managers, marketers, and even some graphic designers, the term may not be familiar. Let’s take a look at what it is and how it helps brands deliver clear and effective messaging to their customers.
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From large, eye-catching display text in advertising to hyper-legible micro-type in multi-level information design.
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