How to tell them apart

At first glance, FF DIN and DIN Next can look very similar, but these details often inform a preference.

The Clarendon serif is the good-looking genre neighbor of the slab serif. If a slab serif like Rockwell is too plain-looking, and the thin serifs of a Bodoni or Didot are too delicate, a Clarendon might be the Goldilocks in the middle.

Adrian Frutiger’s masterpiece Avenir Next has grown so popular among multinational brands that it became apparent we needed even more language coverage, so we created the expansive family of Avenir Next World. This includes the common Latin, Greek, and Cyrillic scripts, and also includes Arabic, Hebrew, Georgian, Armenian, and Thai scripts. Thousands of glyphs are all neatly packaged together across a consistent set of weights.