How fonts can help you win the technology race.
As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.
When type goes tiny
When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.
What is optical sizing and how can it help your brand?
Optical sizing has long been part of the type designer’s toolbox but for brand managers, marketers, and even some graphic designers, the term may not be familiar
A wordless future? What Mastercard’s new logo tells us about the modern brand.
Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?
Variable Fonts: making the promise a reality.
Bob Taylor, Monotype’s Font Technologies Director, offers his views on the promise of Variable Fonts and shares how Monotype and the tech industry are bringing this promise to reality. He shares a few Variable Font tests gone wrong, what we are learning, and introduces the newest Variable Font from Monotype.
Part 2: from TrueType GX to Variable Fonts
Tom Rickner introduces Monotype’s first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.