Studio

Tag: Studio

42 articles

Premier League.

Premier League: a brand identity that works hard, plays hard.

The Making of Toyota Type.

The Making of Toyota Type.Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.

Introducing Johnston100.

Introducing Johnston100, the language of London.

Burger King: Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.

What are font superfamilies and why do we need them?

Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?

What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox but for brand managers, marketers, and even some graphic designers, the term may not be familiar

Fontsmith arrives in the Monotype library.

Ask him how Mosaic customers should feel about his foundry’s arrival in the Mosaic library, and Fontsmith founder Jason Smith barely skips a beat.

Dubai Font: a future-facing typeface for the city and its people

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Font engineering and the importance of what you can't see.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

Meet Macklin.

Malou Verlomme’s Macklin superfamily is a gently irreverent take on the display type of the late 19th century, with an elegant twist that updates these letterforms for modern use. Choose one style, or use the entire variable family as a type toolbox.