Fashion-forward fonts for H&M.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.