Case studies.

The England and Wales Cricket Board (ECB) have reimagined Cricket with the introduction of a new competition; ‘The Hundred’. Monotype collaborated with FutureBrand London to create a bold and confident typographic identity aimed at shifting perceptions to attract a wider audience to the game.

Monotype’s Creative Type Director Phil Garnham is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

After years of campaigning to improve awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. In partnership with agency DesignStudio, Monotype Studio developed Mind Meridian – a modified typeface which puts warmth and accessibility at the heart of the brand.  

In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.

Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China.

Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Hearst Media has dozens of iconic titles. Learn how Monotype helped them evolve to meet the demands of a growing digital audience by offering more design flexibility and freedom.

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

Monotype Type Director Akira Kobayashi worked closely with Sony’s Chief Art Director Hiroshige Fukuhara to create an original typeface ready for nearly 100 languages, numerous customer touchpoints, and decades of use.

Corporate typeface helps a timeless railway company now and into the future.

A few years ago, brands did not have the same considerations, but they now must keep pace with major issues such as environmental concerns, changing societal expectations, and new ways of engaging with the audience.

This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.