Type resources for designers and brand owners
Tag: Brand design
29 articlesIs it time to rethink how creative work gets done?
Is it time to rethink how creative work gets done?
What are font superfamilies and why do we need them?
What are font superfamilies and why do we need them?
What is the new normal? Juan Villanueva weighs in.
Juan Villanueva, Type Designer at Monotype was interviewed by Print Magazine to discuss his thoughts on what the new normal could look like post-pandemic. Check out the below to explore Juan’s thoughts - and ask yourself does post-pandemic mean ‘the new normal’ or ‘the next normal’ to you?
Logo design for Ila.
Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.
Creative Characters Ep. 17: Ellen Lupton.
In Episode 17, Monotype’s Brand Designer, Marie Boulanger talks with Ellen Lupton, writer, curator, educator, and designer. They discuss her recent book, Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers, and Lupton’s mission to democratize type through teaching, collaborating, and writing.
The Hundred - The new brand identity, for the new game.
The England and Wales Cricket Board (ECB) have reimagined Cricket with the introduction of a new competition; ‘The Hundred’. Monotype collaborated with FutureBrand London to create a bold and confident typographic identity aimed at shifting perceptions to attract a wider audience to the game.
A new brand identity for Atlantis Resorts.
Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China.
Perspectives on the future of type - ADC Festival.
In this panel at the 2021 ADC Festival, Monotype’s Creative Type Director, Phil Garnham, is joined by KMS’ Jessica Krier and Journalist Jürgen Siebert. The group discusses the future of type with variable fonts and how they offer endless possibilities for creatives.
Creative Characters Ep. 11: Lauren Hom.
In episode 11, Monotype’s Jay Loo interviews Lauren Hom, celebrated designer and hand-lettering artist. The two discuss how to build a creative career, and Lauren shares a new passion she is preparing to pursue.
How to keep your brand aligned along an ever-evolving customer journey.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
More than just words: How a smart typography strategy helps your bottom line.
Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.
Read our eBook: Always read the fine print
This ebook takes a look at the evolution of font design to illustrate why today’s brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won’t let you down.
Just how neutral is Helvetica?
In many ways the idea that Helvetica is a ‘neutral’ typeface has become a self-fulfilling prophecy. That’s not to say it isn’t, but the neutrality narrative is only half the story.
Finding your type: How to pick the right font for your brand.
Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.
See how Monotype empowers a better in-car experience.
Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience.
How understanding font licenses can simplify creatives’ lives.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.