Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.

In many ways the idea that Helvetica is a ‘neutral’ typeface has become a self-fulfilling prophecy. That’s not to say it isn’t, but the neutrality narrative is only half the story.