Studio

Tag: Studio

42 articles

Dubai Font: a future-facing typeface for the city and its people

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Font engineering and the importance of what you can't see.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

What do designers think of Helvetica Now?

Designers from several leading brands share their own experiences with Helvetica®, and discuss why Helvetica® Now is suited for the needs of a modern world.

Meet Placard Next.

Placard Next is a reimagined version of a 1930s poster design, that takes all the original quirky details and refines them for digital use. Its condensed versions pack an instant typographic punch when used at large sizes, introducing some unusual flavor to posters, headlines and anywhere else designers need to make a statement.

A digital-ready Chinese sans-serif is born.

Many Chinese typefaces have a reputation for looking dated and not reading easily on small screens— not M Ying Hei. It checks all the boxes that it’s forefathers can’t.

Tazugane Gothic.

The first Japanese typeface from Monotype is a humanist sans serif, designed to work in partnership with Neue Frutiger. Tazugane Gothic sets out to introduce a new typographic standard, allowing designers to comfortably set Latin and Japanese characters alongside one another while maintaining visual harmony.

Neue Kabel: reshaping a lost classic.

Neue Kabel brings back the liveliness of the original’s strikingly quirky characters, while adding in the long-lost italics and missing glyphs needed for it to address a wide range of editorial and branding purposes.

How fonts give voice to a destination.

How do fonts influence your perception of a city and its identity? See how the right choice can convey the image of a place is and what it aspires to become.

When type goes tiny

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

Behind the font: Carl Crossgrove of the Monotype Studio.

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Why brands love to use sans serifs (and how you can choose one, too).

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

Finding your type: How to pick the right font for your brand.

Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.

What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here’s why that should change.

Meet Madera.

Malou Verlomme’s Madera is a fresh addition to the popular geometric sans serif font genre, intended as a go-to typeface for branding and visual communication.

Meet Walbaum.

Monotype’s Walbaum typeface is the modern serif font to beat all modern serifs. Freshly restored by Monotype, this updated family oozes charm.

Embrace Ambiguity.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.