Expertise

In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?

Font licensing doesn’t have to be complicated. Here’s everything you need to know about font licenses: What they are, how they work, and why you need them.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

Ask him how Mosaic customers should feel about his foundry’s arrival in the Mosaic library, and Fontsmith founder Jason Smith barely skips a beat.

Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

How do fonts influence your perception of a city and its identity? See how the right choice can convey the image of a place is and what it aspires to become.

Behind the Font highlights the people and process behind the fonts you love and use. This installment features Jessica McCarty, founder of Magpie Paper Works and Rare Bird Fonts.

Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

With the emergence of variable fonts, design no longer has to be traded for page speed. See how this new technology can transform how we think about web design.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.